What’s the point of creating content if no one sees it? Or worse, if you get someone to see it, how do you stop them from skipping past it. That what the thought leaders at Google attempted breakdown in a recent article titled, “What stops viewers from Skipping ads.” The Google team solicited feedback from some of the top marketing firms in the country to get some advice. Their recommendations?
- Make it personable.
- Grab the audience’s attention quickly.
- Be authentic.
While the premise of the article is video-centric, the principles they discuss are applicable with any content you produce. Know your audience, speak to them, be genuine, and get to the point.
Click here to read the full article, along with interviews from the industry leaders that helped curate the article.
A great read (and a great watch.)