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50% of Internet users look for videos related to a product or servicebefore purchasing. (Google)

When it comes to the CPG industry, one of the best ways to explain a product is through video. When moving visuals and words come together, they tell a story like nothing else can. It’s one thing for a consumer to hear what your product is and why it should matter to them. But, it’s a brand new experience to hear that story while also having powerful visuals to help add meaning and clarity. The consumer should be able to walk away from a video fully understanding what your product is and why it should be important for them.

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