How to Know When You’re Ready for Video Marketing – Hint: The Time is Now
How crazy is it that just a few short years ago, the idea of a video marketing platform didn’t even exist? But now producing great video and measuring its impact on revenue is an essential part of doing business.
The demand for video isn’t showing any signs of slowing down. Not only are people watching more than 6 hours of video online per day, but by 2021 video will make up 82% of all Internet traffic.
What are a few signs that it’s time to move past the “post and pray” strategy of merely uploading your videos to YouTube, and instead develop a more professional video marketing strategy? The need to keep viewers on your own website or wanting to make video an avenue for lead generation, or needing to improve your SEO are just a few of the reasons that should push you to develop a more integrated video marketing platform.
Video is here to stay. The sooner you come up with an efficient way to streamline your video marketing process and measure your results, the more effective your efforts will be.