We recently came across this article from Forbes titled “How To Make Luck A Part Of Your Brand” written by David Gaz Founder/Creative Director At The Bureau Of Small Project. In the article, Gaz references an article from Quartz that discussed how Luck is real and more of a self-fulfilling prophecy than anything else. According to Bloomsberg University philosophy professor Steven Hales, “Luck might not be a genuine quality of the world at all…Luck judgments are a matter of perspective.”
Gaz then goes on to apply this same principle to businesses and brands. The highlights are that Brands/companies should:
- Maximize Chance Opportunities
- Trust Your Hunches
- Expect Good Luck
- Turn Bad Luck Into Good Luck
He then goes on to give examples of how to do each. We found this as a great example of how a brand can take advantage of opportunities to succeed. Read the full article here….