Making Luck Part of Your Brand

Luck is a self-fulfilling prophecy MORE than anything else

"Luck might not be a genuine quality of the world at all…Luck judgments are a matter of perspective."

We recently came across this article from Forbes titled “How To Make Luck A Part Of Your Brand” written by David Gaz Founder/Creative Director At The Bureau Of Small Project. In the article, Gaz references an article from Quartz that discussed how Luck is real and more of a self-fulfilling prophecy than anything else. According to Bloomsberg University philosophy professor Steven Hales, “Luck might not be a genuine quality of the world at all…Luck judgments are a matter of perspective.”

Gaz then goes on to apply this same principle to businesses and brands. The highlights are that Brands/companies should:

  • Maximize Chance Opportunities
  • Trust Your Hunches
  • Expect Good Luck
  • Turn Bad Luck Into Good Luck

He then goes on to give examples of how to do each. We found this as a great example of how a brand can take advantage of opportunities to succeed. Read the full article here….