57% of people who watch a video for a nonprofit go onto make a donation (Google)
A challenge with many non profits is finding an effective and efficient means to communicate with current and possible donors. As many other agencies have found, video is a great way for organizations to show impact, educate people, and tell stories. It has been long understood by marketers that combining visuals, sound, and action creates the most engaging medium. Many digital marketers are starting to leverage video marketing to bring their organization’s impact to life, increasing awareness and communicating with supporters.
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