73%of consumers are more likely to purchase a product or service if they can watch avideo explaining it beforehand. (Animoto)

Video marketing has become increasingly important for successful retail marketing efforts. Video provides a critical component to influencing shoppers along their purchase path. Consumers look for videos to help them understand products and brands as part of their purchase decision. Retail based companies have to make it a point to leverage the power of video as a part of their digital efforts.
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