80% of B2B tech companies confirm that videos are the most effective contentat the top of their sales funnel (Regalix).

For technology software companies, using video content as a marketing tool is becoming a best practice as a way to introduce their solutions. A potential customer probably won’t have had the time to go through a company or product datasheet, but they will have the time to watch a properly produced and engaging video about your product that would be of value to them.
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