The famous quote from Alice in Wonderland has never been more appropriate than with deciding to producing a corporate video. The end engagement of the video is critical in determining what should go into the production. 

 When we engage a new client their are a few excellent key questions that we will ask…those include:

• Who is the video for? A customer would have a different production style than one made for an internal training.  
• What are the buyer personas and demographics?  This is critical in determining the style and delivery of the message.  
• How can you reach your audience? A video housed on your website should have a different consideration than one that will be primarily promoted through social media channels.
• Why do you want the video? Is it to introduce your company to other businesses, or show off a new consumer product?  Both will have a different production strategy. 

In short, visualize the end viewer of the corporate video you want to produce and put yourself in their shoes.  Try to have a full understanding of what is important to them, and where they will see your message to make sure you outline your corporate video strategy successfully.