The famous quote from Alice in Wonderland has never been more appropriate than with deciding to producing a corporate video. The end engagement of the video is critical in determining what should go into the production.
When we engage a new client their are a few excellent key questions that we will ask…those include:
- Who is the video for? A customer would have a different production style than one made for an internal training.
- What are the buyer personas and demographics? This is critical in determining the style and delivery of the message.
- How can you reach your audience? A video housed on your website should have a different consideration than one that will be primarily promoted through social media channels.
- Why do you want the video? Is it to introduce your company to other businesses, or show off a new consumer product? Both will have a different production strategy.
In short, visualize the end viewer of the corporate video you want to produce and put yourself in their shoes. Try to have a full understanding of what is important to them, and where they will see your message to make sure you outline your corporate video strategy successfully.