So you know that you should be using video for your business. You know that it’s going to be the best way to engage your existing customers and attract new ones. But maybe you’re still not sure how to best go about it. Should you use video to demonstrate the way your product works? Or to more broadly explain what your industry does? Should you use video as an opportunity to give client testimonials or have your product reviewed by experts? Do you need to put a face to your business, so that maybe a video introducing your team would be the most effective way to start?

There are so many different ways to use video to effectively promote your brand and engage your customers. A creative professional video production company can help you figure out how to get the most impact from your corporate video marketing efforts.

In the meantime, here are a few examples of businesses that are doing it right.

Whether it’s REI using video to teach buyers how to properly use gear, or using testimonial videos to reinforce their corporate culture and core values, or Estée Lauder using video to share beauty tips and lifestyle content, these are all excellent examples of businesses using video to creatively address the specific needs of their customers.

10 Sites Using Video Creatively to Engage Customers  |  Practical ECommerce