What are the key elements of a corporate video production?

Who and what does a ‘crew’ from V3 Media consist of?

We typically like to work with a crew of at least four people.  This gives us:

  • The guy or girl with the camera, the Director of Photography (DP for short)
  • The assistant to the guy or girl with the camera, our Camera Assistant – sometimes this person will also run a second camera, to maximize your video value
  • The sound person, or Audio Mixer – THIS is where a number of productions fall short and try to cut costs.  Good quality sound comes from a sound person who knows their peaks and levels, and without them, a beautiful video can fall flat with second rate sound.  As a wise man once said, “Bad picture can be passed off as stylistic or artistic. Bad sound comes off as just bad sound.”
  • Director/Producer – this person stands at the helm of the production, guiding the client’s vision and ensuring the end product stays on message.

Other members of our crews can include:

  • Hair and makeup artist – These wonderful people are very underappreciated in the growing online video industry, which is ironic considering the beauty industry’s enthusiasm for online video advertisements and tutorials.  It’s a fact of life: unless you’re Giselle, it’s hard to look flawless on high-definition video. Hair and makeup artists help everyone look dewy and fresh, which is important if you want to use the video for corporate branding and marketing purposes.
  • Gaffer/grip – A gaffer’s job is to shape light and ensure that the subjects, whether they are people or products, look dynamic and dimensional.  For a production to look truly professional, it helps to have a professional lighting set-up to ensure proper exposure (that’s where F-stops come in, the amount of light available to the camera) and create a visually appealing image.  A grip’s job is to move heavy lights around and ensure set safety, because you can never be too careful with hot lights and electricity. A gaffer can double as a grip, or have a separate person act as grip.
  • Production assistant – Many people get started in the film industry as a production assistant, or PA.  Their job is to help pretty much wherever they’re needed, which makes them valuable time-savers.

And of course, in post-production, you always need an editor to cut together the footage.  Occasionally we will bring in someone who specializes in animation, or motion graphics. These very talented people take video and turn it into the final, polished product, that we can in turn distribute through a variety of channels.